The Chrome Initiative Micro-Awards
The Chrome Initiative is Prairie Horse Collective's signature micro-award program, created to support prairie horse rescues through community-driven fundraising, merchandise sales, and donations.
Named after Chrome, the horse who inspired Prairie Horse Collective, the initiative transforms community support into meaningful assistance for rescues working to improve the lives of horses across the Prairies.
Why the Chrome Initiative Exists
Chrome's journey inspired me to create something positive that could help horses beyond my own experience.
The Chrome Initiative was founded on the belief that every horse deserves access to proper care, and that rescues play a vital role in providing safety, rehabilitation, and second chances to horses in need.
By supporting rescues, we can help ensure more horses receive the care, compassion, and advocacy they deserve.
How It Works
Funds are raised through Prairie Horse Collective merchandise sales, donations, and special fundraising efforts.
As funding becomes available, Prairie Horse Collective awards micro-awards to eligible prairie horse rescues to assist with direct horse care and welfare needs.
Every purchase, donation, and act of support helps create future funding opportunities for horses in rescue care.
What Can Awards Be Used For?
The Chrome Initiative focuses on supporting direct horse care and welfare needs. Micro-Awards may assist with expenses such as:
Feed and hay
Veterinary examinations and treatment
Emergency medical care
Farrier services
Dental care
Rehabilitation and recovery support
Specialized care for neglected, surrendered, or at-risk horses
Other horse welfare expenses that directly benefit horses in rescue care
Our priority is helping rescues provide the essential care horses need to remain healthy, safe, and supported.
Who Can Apply?
Micro-Awards are intended for horse rescues operating within the Prairie Provinces.
Eligible organizations must demonstrate a commitment to equine welfare and rescue work.
At this time, awards are intended for rescue organizations and equine welfare groups. Individual horse owners are not eligible.
Application information and award announcements will be shared through Prairie Horse Collective's website and social media channels as funding becomes available.
Why Small Awards Matter
Horse rescue work is often supported by dedicated volunteers, limited budgets, and a shared commitment to helping horses in need.
Even modest financial support can help provide feed, veterinary care, farrier services, or rehabilitation for horses requiring immediate attention.
Small contributions can create meaningful impact when directed toward the horses who need it most.
Supporting the Initiative
When you purchase Prairie Horse Collective merchandise, make a donation, or share our mission with others, you are helping support future Micro-Awards.
Together, we are supporting horses, empowering owners, and strengthening communities—one horse at a time.
Interested in Applying?
Follow Prairie Horse Collective on social media and check back regularly for upcoming application opportunities, award announcements, and program updates.